TOBACCO FREE FLORIDA

ALMA DDB

EXEC. CREATIVE DIRECTOR – JORGE MURILLO

ART DIRECTOR – KAROL GOMEZ

COPYWRITER – EDDIE SEIGLIE

TOBACCO fREE flORIDA – SMOKER’S STORE

Most smokers understand what smoking does to their health. But few realize what it does to their wallet. See how they react when they realize just how much they've spent on cigarettes throughout the years.

We did an undercover activation, where we got to record live reactions of current smokers, when they realize how much they are really spending in tobacco products.