PYRAMID WAR

Challenge: Create a campaign to introduce healthier food choices into the target homes and communities.

Insight: The success of RPG Card Games are proof that children of all ages are capable of thinking strategically and making well thought decisions.

Concept: The card game for healthy choices.

Big idea: Create a Playing Card Game inspired by the Food Pyramid that encourages the players to decide for themselves between healthy and unhealthy foods based on their stats.

Team: Karol Gomez (AD) + Marcelo Shalders (AD) + Nellie Santee (CW)

– Summit Creative Award: Bronze / Young Global 2017 : Finalist